tools for content marketing

20 best content marketing tools in 2022

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently.

There are hundreds of content marketing tools available – some free or cheap – and some very expensive. They also serve tons of different purposes, from content ideation to production to promotion, optimization, and more. The content marketing technology landscape is growing every year.

This is exciting, since it means that if you have a problem, you can probably find a software solution to help you solve it. But it’s also overwhelming. How do you know which of the couple of hundred tools are worth trying?

This post will help clarify those decisions for you. We’ll outline the top content marketing tools available now.

    The Best Content Marketing Tools



    2. HubSpot
    3. WordPress
    4. Google Docs
    5. Airstory
    6. Grammarly
    7. Yoast
    8. Buzzsumo
    9. Ahrefs
    10. Brafton
    11. Vidyard
    12. Loom
    13. Trello
    14. Airtable
    15. Google Analytics
    16. HotJar
    17. Google Optimize
    18. Mutiny
    19. The Stocks.IM
    20. Canva
    21. Adobe Photoshop

    1. Marketing Hub

    Best for: Consolidating multiple content marketing tools into one centralized location.

    What we like: HubSpot’s array of tools and systems grow along with your business, allowing you to scale seamlessly.

    HubSpot offers many content marketing tools, and many of them are free to try. These include:

      • A powerful form builder
      • Popup tools
      • Live chat and chatbots
      • And all-in-one WordPress plugin for marketing

      • 2. WordPress

      • Best for: Blogging, publishing editorial content, and creating portfolios.

      • What we like: The customizable templates are easy to use, allowing users to build a website quickly. Plus, it integrates with multiple plug-ins to take your work to the next level.

      • WordPress is the most widely used CMS in the world. Search Engine Journal reports that WordPress powers about 39.5% of all sites on the web.

      • It’s a highly customizable platform and is widely used by bloggers.

      • Best for: Editing and collaborating with content writers.

      • Why we like it: It’s free, widely used, and simple to get started. If you can use word processor applications, Google Docs is a must-have.

      • Google Docs is to content marketing what a kitchen is to chefs: it’s where all of the work gets done before the final presentation.

      • Personally, I don’t know any content marketers who don’t use Google Docs to draft their articles. It’s the best platform for collaboration by a long shot, but it’s also easy to use and has a pleasant user experience.

      • Best for: Writing academic papers and collecting research.

      • Why we like it: Put writer’s block to a halt with Airstory. This app easily organizes and exports your notes, ideas, and research all in one spot.

      • It helps you save quotes, images, and multimedia and drag and drop it into any writing application. As such, it’s an incredible tool for collaboration, but also for writers .

      • 5. Grammarly

      • Best for: Editing and proofreading content pieces before publication .

      • Why we like it: Grammarly works across multiple communication mediums, from email to documents to social media.

      • Grammarly has changed the game for me. I’m not naturally what you would call “detail-oriented,” so if it weren’t for talented editors, you’d be tearing me apart right now for the multitude of grammar mistakes littering my articles.

      • Grammarly, however, reduces my error rate by probably 50-80%. I still have some mistakes slip through, but to a large extent, Grammarly saves me from embarrassment (not just when writing articles, by the way — it also works for social media and forum comments).

      • 6. Yoast

      • Best for: Writing for search engine optimization (SEO).

      • Why we like it: Yoast is easy to use and one of the best SEO WordPress plugins available.

      • Yoast is one of my favorite tools for writing SEO-focused content.

      • It’s a sort of “all-in-one” WordPress plugin for SEO that helps do pretty much everything, including optimizing content for a keyword, previewing and editing meta-descriptions and URL slugs, abstracting away technical SEO tasks, and suggesting relevant internal links. The simple red, yellow, and green indicators make it easy to figure out if you’ve optimized your page correctly, or what could use more work.


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